BLONDE BRILLIANT AND BOLD: KELSEY SEEHUSEN, MINNEAPOLIS'S PREMIER COLOR SPECIALIST - VORAKA

ORIGINALLY PUBLISHED IN VORAKA

Article Published on 2 May 2025 by Nova Blair | www.vorakamag.com

At just 24, Kelsey has built herself a name in Minneapolis as a blonding specialist. With 3+ years of hands-on experience, a natural passion for hair, and an eye for color, she repeatedly delivers personalized, precise, and fabulous blonde transformations. Kelsey grew up in central Minnesota and has always had a love and understanding of the beauty industry, even from a young age. She studied at the Aveda Institute of Arts & Sciences in Minneapolis during COVID-19, and has continued living and working in the metro area since. She is currently working as a stylist at Hour Rose Salon in Minneapolis, and the go-to destination for clients seeking vibrant, expertly crafted hair color. She values continuing her education in hair color and has traveled to blonding classes all over the United States to learn from the best educators, and is also certified in extensions. What sets Kelsey apart is the personal touch she brings to each head of hair.

KELSEY SEEHUSEN

She seamlessly blends inspiration with lifestyle, as can often be seen on her Instagram page, offering followers a behind-the-scenes look at her creative process and fashion choices. Whether she's spilling her best blowout tips or sharing a light-hearted moment with her guest, she creates an approachable yet passionate brand. Kelsey takes great pride in fostering meaningful, long-lasting relationships with her guests. She believes in the profound value of connecting with people in her chair – they are bonds that she holds close to her heart. With every interaction, Kelsey is dedicated to not only creating a welcoming and easy-going environment but also delivering stunning, personalized results that exceed expectations. Her commitment to both people and craft is at the core of everything she does. Kelsey frequently collaborates with other brands and creators, bringing fresh ideas and vibrant partnerships to her growing community. These partnerships include styling hair for runway shows in Minnesota Fashion Week and coloring hair for prominent names in the Minneapolis community. Through these collaborations, she continues to inspire others to embrace hair as a form of self-expression, art, and creativity. Her two missions are simple: To create a blonde that feels like you-- effortless, vibrant, and brilliant, and to inspire, educate, and empower her guests to love their hair and feel confident in their own skin.

HAIR BY KELSEY SEEHUSEN

EXCLUSIVE INTERVIEW WITH KELSEY SEEHUSEN

Read the exclusive interview with Kelsey Seehusen to learn about the inspiration behind her journey to becoming a blonding specialist.

Voraka: What inspired you to specialize in blonding, and what do you love most about it?

Kelsey: Starting off my career as a color specialist is definitely where I cultivated my love for blonding. I fell in love with the challenge of creating the perfect shade, choosing the right foil placement for the desired look, and the forethought necessary for every transformation.

Voraka: How did studying at the Aveda Institute during COVID-19 shape your approach to

hairstyling?

Kelsey: Being a student during COVID-19 forced me to learn adaptability, and led me to adopt a

“go-with-the-flow” attitude. These attributes paired with learning fundamentals of hair, helped me embrace that, as much as you want to, you can not plan every part of a service to T.

Voraka: What’s the most valuable lesson you have learned from attending blonding

classes all over the U.S.?

Kelsey: It was fascinating how to see how different regions approach their blonding service as a whole. Elements of the service were different, like the consultation, pricing, photos, and marketing. It was amazing to be able to choose specifics to take back home to help set me apart in the Midwest

Voraka: What are some of the biggest misconceptions about achieving and maintaining

blonde hair?

Kelsey: A common misconception about blonde hair is that it is inherently damaged. Artificially blonde hair can absolutely be healthy, as long as there is thought and care put into the lightening service, correct expectations are set with guests, and extra care put into your hair at home.

Voraka: How do you personalize each client’s blonde transformation to suit their lifestyle

and personality?

Kelsey: Ensuring my guests’ color complements their character and their desired maintenance schedule is so important to me. I have to consider their lifestyle and facial features and find the perfect

balance to their inspiration photos. The goal is to enhance their hair in a way that fits their routine and budget.

Voraka: How do you balance technical precision with creativity when working on hair color?

Kelsey: This balance can be summed up in a quote from my mentor while I was a student: “Learn the rules like a pro so you can break them like an artist.” Originally a Picasso quote, and as I advance in my career I’ve found myself coming back to this sentiment.

Voraka: What role does social media play in your career, and how has Instagram helped

you build your brand?

Kelsey: Instagram plays a crucial role in my career by providing an accessible platform to showcase my work and build a community around my brand. Though social media skills didn’t come naturally at first, I’m grateful I persisted, as now it’s helping me attract a loyal and growing clientele.

Voraka: What’s your go-to advice for clients who want to keep their blonde vibrant healthy?

Kelsey: First and foremost is a quality shampoo, conditioner, and bonding mask for your specific hair. Second, a heat protectant, a silk pillowcase, and never sleeping with your hair wet can take you very far. I always 

recommend coming in for a gloss at the eight week mark for maintaining vibrancy. 

Voraka: How has working at Hour Rose Salon influenced your growth as a stylist?

Kelsey: I have never felt more assured in my career than at Hour Rose. The feeling of support and uplift from the salon has given me confidence in myself as a hairstylist, which has allowed me to make decisions and moves in my career that I otherwise wouldn’t have.

Voraka: What has been the most rewarding part of collaborating with brands and styling

for fashion shows?

Kelsey: I’m so appreciative for the opportunity to work with talented figures in my community and assist them bring their vision to life. Also, it is gratifying and surreal to watch hair that you styled walk down a runway in a large-scale fashion show, that was a career highlight for me.

Voraka: What’s next for you? Do you have plans to expand your expertise, explore new

techniques, or take on new creative projects?

Kelsey: I am putting my focus towards solidifying my clientele and community in Minneapolis, as well as expanding my social media reach. I have a lot of content that I am super excited to share with everyone, and I have some international classes that I have my eye on going to.

HAIR BY KELSEY SEEHUSEN